The company that makes Jack Daniels whiskey has made a major announcement about its so-called “Diversity, Equity, and Inclusion” (DEI) initiatives — the program will be terminated.
On Wednesday, Brown-Forman Corp. announced that the company would be terminating the DEI program at Jack Daniels after threats of a boycott.
In a letter from Jack Daniels’ Executive Leadership Team, the company declared: “[W]e launched our diversity and inclusion strategy in 2019. Since then, the world has evolved, our business has changed, and the legal and external landscape has shifted dramatically, particularly within the United States. With these new dynamics at play, we must adjust our work to ensure it continues to drive business results while appropriately recognizing the current environment in which we find ourselves.”
The letter went on to explain that Jack Daniels would be “removing our quantitative workforce and supplier diversity ambitions; ending participation in the Human Rights Campaign’s Corporate Equality Index survey; and reviewing training programs for consistency with an evolved strategy.”
This news comes after conservative activist Robby Starbuck had begun planning to launch a boycott of Jack Daniels. Starbuck has been behind some of the more recent boycotts of companies who promote DEI, radical LGBT agendas and Critical Race Theory (CRT) despite having a mostly conservative customer base — including Tractor Supply, Harley Davidson and John Deere. All three of those boycotts were ultimately successful, as the companies have all dropped their woke agenda.
Another win for our movement. I couldn’t do this without all of you. @harleydavidson just issued this statement where they promise:
• No more DEI functions
• No more supplier diversity spend goals
• They’ll no longer participate in @HRC scoring
• Sponsorship activities… pic.twitter.com/HMICsQAbz4
— Robby Starbuck (@robbystarbuck) August 19, 2024
Starbuck shared the letter in a post on X, where he revealed that the company had preempted his boycott.
“Big news: The next company we were set to expose was @JackDaniels_US. They must have been tipped off by us going through employee LinkedIn pages,” he wrote.
“This is the full email from Brown Forman (their parent company) and a screenshot of one of the multiple folders we have on them. Overall we had well over 15GB of files, photos and videos,” he continued. “We’re now forcing multi-billion dollar organizations to change their policies without even posting just from fear they have of being the next company that we expose.”
Big news: The next company we were set to expose was @JackDaniels_US.
They must have been tipped off by us going through employee LinkedIn pages.
They just preemptively announced that they’ll be making these changes:
• Ending participation in the @HRC’s Corporate Equality… pic.twitter.com/0O1DkkIKrO
— Robby Starbuck (@robbystarbuck) August 22, 2024
Jack Daniels isn’t the only company to preempt a boycott by dropping DEI, as Starbuck revealed in another post that both Indian Motorcycle and Polaris had jumped to remove their DEI programs after seeing the growing outrage over Harley-Davidson. These revelations only serve to prove that companies are actually becoming scared of angering their conservative customer base, whereas they previously bowed to the woke agenda of radical leftists who made up a very small or even nonexistent portion of their customers.
Yesterday I hastily said that we’re 3 for 3 on changing corporate behavior. I was wrong. We’re actually 5 for 3. When we exposed Harley, both Indian Motorcycle and the Polaris brand removed DEI before @harleydavidson issued their reversal. I expect similar results going forward. pic.twitter.com/vGBxpbygij
— Robby Starbuck (@robbystarbuck) August 20, 2024
