In spite of the preliminary statement that CNN+ would stay on business life support up until May 2nd, CNN ended the streaming service’s torment 2 days earlier than scheduled. What The New York Times called one of the “most spectacular media failures in years, a $300 million experiment that ended abruptly with layoffs in the offing and careers in disarray,” was to stop streaming on April 29th after introducing on March 29.
“You know things are broken on the corporate side of things when even the execution gets moved up,” Phil Nickinson wrote on digitaltrends.
“Whether CNN+ dies on April 28 or April 30 doesn’t matter at all — it’ll be just as dead. But it just goes to show the dysfunction behind the scenes following the merger of WarnerMedia, which owned CNN, with Discovery, and the executive shake-up that followed.”
— Yitzchok (@Yitzy_27) April 28, 2022
CNN, which recently revealed it was ending its ballyhooed streaming experiment, released a modified declaration informing customers that completion was even better.
“CNN+ streaming will come to an end on April 28, 2022. If you purchased your subscription directly from us, we will be providing a full refund for your subscription fee back to your original CNN+ payment method by May 28, 2022,” CNN said.
“If you purchased your subscription via a third party, such as Apple, Google, Roku, or Amazon, that third party will process a full refund of your subscription fee in accordance with their respective refund policies and timelines.”
When month-to-month memberships were going to restore, Nickinson stated he thought the modification was to line up the end of CNN+ with the date.
Taking note that “those who signed up for the monthly plan did so at a 50% discount,” Nickinson said subscribers “can expect a cool $3 back in their wallets.”
Try not to spend all $3 of that refund at once. pic.twitter.com/XMq48iWTPo
— Phil (@philnickinson) April 27, 2022
Nickinson included another dig at the unsuccessful streaming service.
“CNN+ notes in a FAQ that your CNN account will still be active after April 28. But all of the content — including what’s already premiered — will simply cease to exist,” he wrote. “Like it never happened.”
The failure had been the butt of multiple jokes. Greg Gutfeld, a co-host of the Fox News reveal “The Five,” just recently tried previous Fox host Chris Wallace, who got away Fox for CNN+.
“OK, so you see Hillary was supposed to come back. You got Bernie, you got Mitt — the Democratic bench is thinner than Chris Wallace’s demo reel from CNN+,” Gutfeld said.
The Hollywood Reporter lined up with The New York Times in reporting that WarnerMedia, the moms and dad business of CNN, invested roughly $300 million into the CNN+ job.
— Sharmaji (@VisualCJS) April 21, 2022
Scott Purdy, KPMG’s nationwide media market leader, stated the problems at CNN+ and Netflix are an indication that streaming is not a cash cow, according to Variety.
“What you are facing is a period of no growth or slow growth that people had thought was five years out — but is happening now,” he said. “There’s no room in the U.S. market for 10 providers to have 100 million-plus subs.”