Former First Lady Melania Trump has stepped back into the spotlight in a major way: with a social media-driven campaign supporting her new non-fungible token (NFT).
Melania has become increasingly active on social media recently to advertise the token, which is called “Melania’s Vision.”
The artwork for the NFT, which was painted by French artist Marc-Antoine Coulon, depicts the former first lady’s eyes in watercolor.
“I am proud to announce my new NFT endeavor, which embodies my passion for the arts and will support my ongoing commitment to children through my ‘Be Best’ initiative,” Melania said in a statement on her social media platforms.
“Melania Trump’s personal journey has been enlightening; from Slovenia through Europe and into the United States of America — including as first lady. The beauty and hardships of individuals, majestic landscapes and profound architecture have entered her lens and remain in her heart,” the NFT’s official description states.
“Marc-Antoine Coulon’s breathtaking watercolor embodies Melania Trump’s cobalt blue eyes, providing the collector with an amulet to inspire. Melania’s Vision provides the collector with strength and hope,” the description continues.
A portion of the proceeds from the sale of the NFT will be put toward the former first lady’s philanthropic efforts for underprivileged children, including supporting children in the foster care community through her ‘Be Best’ initiative.
#MelaniaNFT @ https://t.co/XJN18tMllg pic.twitter.com/l2Gu3NqkMW
— MELANIA TRUMP (@MELANIATRUMP) December 29, 2021
“During her time as first lady, Melania Trump focused her ‘Be Best’ initiative on the importance of social, emotional and physical health of children. Mrs. Trump continues to advocate for child welfare and for improving the lives and well-being of children, including children in foster care,” the website states.
Former President Donald Trump spoke about his wife’s business venture earlier this month, stating:
“Congratulations to my wife, Melania. The launch of Melania’s new NFT business epitomizes our American spirit of ingenuity, creativity and entrepreneurship. By leveraging blockchain technology, MelaniaTrump.com will provide Melania’s fans, connoisseurs of the arts and the public at large the ability to collect rare and limited edition pieces while benefiting children in the foster care community.”
