Egard Watches has launched a 2-minute long anti-woke advertisement asking, “what is a woman?” The Florida-based high-end watch company asserts in the title of their advertisement that “WOMANHOOD IS A BIRTHRIGHT!!!”.
The business formerly made an ad asking “what is a MAN?” in answer to an advertisement that Gillette made about so-called ‘toxic masculinity.’
The description of their most existing commercial states, “3 years ago we made a video entitled What is a man, a response to Gillette. We now feel it time to make a complimentary video entitled What is a woman.”
“It was not our belief at the time of the what is a man video that a video like this would need to be made and yet at this time we feel the need to be a brand that puts our values forward…” the description, written by the company’s founder Ilan Srulovicz continues. “I know that countless people will say ‘why are you putting a video like this out… you are a watch brand!’”
Srulovicz explained that he felt obliged to make the ad as businesses typically speak out about their leftist positions, however, there are far fewer on the right who are willing to do the same.
“We live in a time where every major corporation like Disney, Amazon, Netflix, Ben and Jerry’s and countless others are comfortable promoting their perspectives and values on the other end of the spectrum and yet for some reason it seems like we must remain silent. We don’t subscribe to that notion,” Srulovicz stated.
Srulovicz, who is likewise an actor and filmmaker, stated that he expects the video will activate response or be censored.
“We feel the value of womanhood is under attack and the long hard fought battles and progress that women have made are quickly being erased. We know that many people will attack us for this video. We know it will most likely be shadow banned, censored or cause backlash, but to be honest, we don’t care as we feel it necessary to get this message out.”
A report from the Washington Times reminded readers that “more than 200 companies have signed the Human Rights Campaign’s statement this year opposing “anti-LGBTQ+ bills,” which include measures barring male-born athletes from girls’ and women’s sports.”
The issue “what is a woman” only recently wound up being a substantial point in the fight over women’s sports and areas after Daily Wire host Matt Walsh stymied transgender activists throughout an appearance on Dr. Phil.
Here’s the part on Dr Phil where I demonstrate that the “gender experts” cannot even define the word woman or explain what they mean when they use it
— Dr. Matt Walsh, Women’s Studies Scholar (@MattWalshBlog) January 19, 2022
When Sen. Marsha Blackburn asked then-Supreme Court candidate Judge Ketanji Brown Jackson to react to it, the question would continue making waves.
Jackson made international headlines and shocked millions when stated that could not answer the question as she is “not a biologist.”.
H/T Timcast
