Fast-food mega-corporation Burger King has been brought to court for presumably misstating the size of its burgers in promotions. The claim filed in the U.S. District Court in Southern Florida says that considering that since about September 2017, the firm has actually pumped up the dimension of its burger pictures.
While Burger King’s food was “more relatively” illustrated before 2017, the lawsuit states mostly all of the brand name’s ads show food that is “materially overemphasized.”
The 26-page class-action lawsuit suggests that the promotions are “consumer fraud.”
Attorneys Anthony Russo and James C. Kelly, that stand for the plaintiffs, took particular issue with Burger King’s Whopper. Russo argues advertisements of the trademark product have double the meat than Whoppers sold in-store and also reveal the burger as 35% larger than its true dimension.
“Although the size of the Whopper increased materially in Burger King’s advertisements, the recipe or the amount of beef or ingredients contained in Burger King’s Whopper has never changed,” the complaint states.
In enhancement to the Whopper as well as King hamburger, the complaint also details the Egg & Cheese Croisann’ Wich, the Fully Loaded Croisann’ Wich, the Double Sausage sandwich, as well as any kind of hamburgers that include bacon or cheese as misrepresented items from the chain’s food selection.
“Burger King’s advertisements for its burger and menu items are unfair and financially damaging consumers as they are receiving food that is much lower in value than what was promised,” reads the complaint. “Burger King’s actions are especially concerning now that inflation, food and meat prices are very high and many consumers, especially low income consumers, are struggling financially.”
Included in the claim are internet testimonials of Burger King’s menu items, including videos from YouTubers and remarks from Twitter users stating the advertisements do not look like the purchased item.
The complaint prices quote “expert fast-food critic” John Jurasek, who runs the popular YouTube network The Report Of The Week as well as is known by followers as “Reviewbrah.”.
“We are ultimately seeking changes to the photos for the materially overstated menu items and fairness across the industry on the issue,” said Kelly in an email to Fox Business.
There are currently 4 named plaintiffs, one is from Florida and also 3 are from New York. In overall, one hundred complainants from throughout the country are consisted of in the claim.
Russo and also Kelly are looking for a jury trial.
Burger King Tempts People to Buy Overpriced Products, Lawsuit Alleges. The plaintiffs are represented by Anthony J. Russo, Jr. of The Russo Firm and James C. Kelly of The Law Office of James C. Kelly.
Click here to read morehttps://t.co/Ed8nWsRVXa #therussofirm #triallawyers pic.twitter.com/DXMz8UgVvV
— The Russo Firm (@AnthonyJRussoJr) March 30, 2022
“This isn’t the first time Burger King has faced accusations about misleading advertisements,” reports WFAA. “In 2010, Britain’s advertising standards watchdog ruled a TV commercial for Burger King’s Tendercrisp chicken burger misled viewers about the product’s size and ingredients.”
The burgers’ ads were discovered to reveal thicker, bigger burgers than the brand name was really marketing to consumers.
A federal court tossed out a class-action suit submitted against BK in 2020 that accused the firm of tricking customers and misstating exactly how Impossible Whoppers, the non-meat version of the hamburger, are cooked.
U.S. District Judge Raag Singhal of Fort Lauderdale, Florida, said the plaintiffs did not demonstrate that reasonable customers were deceived into paying higher prices due to the business’s cooking techniques.
Burger King’s headquarters are in Miami, Florida. The chain belongs to the Toronto-based Restaurant Brands International Inc.
H/T Timcast
