Anheuser -Busch may have to seriously rebrand Bud Light.
The beer has been getting clobbered in sales since the Dylan Mulvaney partnership.
What was already bad was made worse when corporate leadership distanced itself from Mulvaney and shed the ad executives that made that brilliant decision.
Falling
Anheuser-Busch stock has been downgraded by HSBC due to lower sales volume of its flagship light beer.
HCBS leader Carlos Laboy stated, “Why did its U.S. leadership underestimate the risk of pushback given the recent experience of other firms?
“Is A-B hiring the best people to grow the brands and gauge risk?
“If Budweiser and Bud Light are iconic American ideas that have long brought consumers together, why did these marketers fail to invite new consumers without alienating the core base of the firm’s largest brand?”
The first week after the Mulvaney fiasco, Bud Light sales dropped by 21 percent.
At the same time, Coors and Miller increased by 21 percent, showing the beer was still being consumed, but people were just splitting their spending among the other two light beer providers.
In the last report I read, Bud Light had dipped another two percent.
That may be because of pushback by gay bars after Bud Light tried to separate itself from Mulvaney.
At this point, I honestly think a rebranding may be in order because this boycott is holding firm.
Bud Light honestly looks like it could be a dead brand.
Source: The Epoch Times
